Serving our Customers

Satisfying Customers

Our customers come from all walks of life, of all ages and from all economic groups, and now with our websites offering betting and gaming in 12 languages, they are all over the world. We are lucky to have strong brand loyalty and international recognition. This is very important to us. In a single day, Ladbrokes will handle more than a million transactions from customers all over the world.

We pride ourselves on protecting our customers' interests, as well as our own, through fair dealings, providing security of information and data protection, and offering the ultimate backup via the Independent Betting and Arbitration Service(IBAS) To test our performance we regularly commission third party checks, monitor customer complaints and welcome feedback from all our retail and e gaming outlets. We are pleased to report that our customer complaint levels continue to be very low, especially when you consider the number of transactions we handle.

All of our UK managers have achieved the the Institute of Customer Service ICS award.

We encourage our customers (both internal and external) to reward exceptional customer service through the Ladbrokes WOW awards scheme. We choose a WOW winner from each region on an annual basis, the prize being a trip to a sporting event or a day at the races for the employee, their family and the customer. We also often enter our staff into the National Customer Service Awards Scheme (WOW Awards category) and have been succesful in reaching the finals on several occasions.